Aman Ki Asha: Destination Peace
Aman Ki Asha is a new campaign initiated by The Times of India and the Jang Group (Pakistan’s largest newspaper organization) to help create “a stronger Track 2 in the diplomatic and cultural...
View ArticleMay you never be uncovered: The victims of Pakistans sex trade
“Bey Pardeh Me Dhey (May You never Be uncovered)” This is a well known Pastu wish. The phrase implies that in the eyes of God your honor remains intact as long as any shameful or sinful acts are kept...
View ArticleWe are on the ground, providing aid to flood victims in Pakistan
Emergency aid for Natural disasters mostly don’t lead in a design walhalla. It’s about direct action, fast and simple. This newspaper ad from the Canadian Red Cross have both, a great design and a...
View ArticleOpen Your Eyes to Pakistan’s suffering
Peter Gabriel has teamed up with Pakistani musician Salman Ahmad to help victims of the Pakistan floods through song: This is a preview of the song, which is available on iTunes as a fundraising...
View ArticleFloods ruin everything
This clever guerilla was a partnership with The Dawn, Pakistan’s largest English newspaper: According to the case study, the newspaper agreed to have its morning edition ruined for subscribers in rich...
View ArticleThe scars of an acid victim are hard to watch
At Osocio we aren’t fans of shockvertising. But there are exceptions Like this ad from the Depilex SmileAgain Foundation. It’s hard to look at but also contains a positive approach. Place your hand...
View ArticleOutdoor art installation targets drone operators #NotABugSplat
This massive portrait is facing in the Khyber Pukhtoonkhwa region of Pakistan where drone attacks regularly occur. When viewed by a drone operator through his camera it isn’t an anonymous dot on the...
View ArticleCosmopolitan cover shows woman whose fate was sealed by “honour”
Her name was Shafilea Iftikhar Ahmed. Shafilea, a British Pakistani girl, living between two cultures , was a bright student who wanted to become a solicitor. She behaved like a normal British...
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